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Industry Guides

Choosing the Right Label Width for QSR Operations

7 min read UK Sticky Rolls

QSR teams print labels all day: prep labels, kitchen tickets, delivery bag seals, and receipts. The wrong width slows service and increases roll changes. This guide maps the right linerless widths to each station so you can move faster during peak periods.

Core QSR Label Jobs

  • Prep station labels: ingredients, modifiers, time stamps, and batch tracking.
  • Expo or kitchen pass: order numbers, names, and pack-out sequencing.
  • Delivery handoff: bag seals, delivery receipts, and short receipts for riders.

Recommended Widths by Station

Station Recommended Width Why
Prep stations 40-58mm Compact labels with variable length for short item names.
Kitchen pass / expo 80mm More room for modifiers, allergen notes, and multiple lines.
Delivery bag seals 58-80mm Wide enough for order ID and time stamps without excess waste.
Courier handoff 100-102mm Standard 4x6 format for delivery partners and courier labels.

Use Variable Length to Reduce Waste

Linerless labels cut to the exact length needed. A simple coffee order might only need 40mm. A complex order with modifiers could need 120mm. The same roll handles both, reducing SKUs and roll changes during service.

Printer Compatibility Checklist

  • Confirm your printer is linerless-ready with a non-stick platen and cutter.
  • Set media type to continuous to avoid gap sensor issues.
  • Verify maximum width and roll OD for each station.

Popular linerless-ready options include Star, Epson, and Bixolon models. Use the hardware picker or the roll compatibility matrix to confirm specs.

Operational Playbook

  1. Standardize widths by station so teams always know which roll to load.
  2. Create label templates with variable-length fields for modifiers and allergen notes.
  3. Train staff to load linerless rolls and clean platens every 3-5 rolls.
  4. Track roll-change frequency before and after the switch to verify ROI.

Next Steps

Explore the QSR solutions page or request a free sample pack so your team can trial the right widths before rollout.

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